When you write engaging blog posts, you're not just creating content – you're signaling to search engines that users are having a positive experience on your site. They found something they liked, stayed longer, and interacted more. In return, search engines reward you with better rankings. The result? Your blog will rank highly in search results. More people will visit your blog. You’ll have a better chance of converting those visitors into leads.
With the host of features DropInBlog offers, you can easily engage your readers. Here’s how!
Takeaways: You can boost engagement on your blog by:
Using short sentences and paragraphs, bullet lists, images, and videos.
Embedding products into your posts.
Creating reusable blocks with Smart Snippets™.
Offering your content in audio format using Blog Voice AI™.
Table of Contents
Make Your Content Easy to Read and Navigate
The best way to ensure high engagement rates on your blog is to write engaging blog posts that are easy to read and rich with helpful content. Using the DropInBlog editor, you can then easily make your content skimmable by adding bullet lists, images, videos, and your store’s products to your content. With headings just like the one above, you can highlight key sections in your post.
To improve content readability, use short paragraphs to avoid big blocks of text. Be sure to include longer paragraphs in your content, too, to break up boring patterns. And when possible, avoid long sentences and complex words.
Another thing to keep in mind is that most things can be said in active voice, so the content doesn’t need to be written in passive voice because it doesn’t sound natural, does it?
If you want to write engaging blog posts, don’t be afraid to spark your readers’ interest with blockquotes. Blockquotes break up the pattern and draw attention to key ideas.You can also use the tables feature to create pros and cons lists. That way, your post will be more dynamic. While it’s debatable whether pros/cons lists help people make decisions, one thing is clear: pros/cons lists are easier on the eyes.
Increase Newsletter Signups with Embedded Forms
Did you know that 90% of Americans are subscribed to at least one newsletter? You can use newsletters to inform your readers about the latest content on your blog.
And with DropInBlog, you can easily embed newsletter signup forms into your blog posts. Just open the editor and paste your embed code inside the Code View.
Boost Engagement with DropInBlog’s Built-In Tools
The list of reader engagement tools doesn’t end here. DropInBlog includes everything you need to write engaging blog posts that hold your audience’s attention.
Create Reusable Content Blocks with Smart Snippets™
If you want to write engaging blog posts efficiently and avoid repetitive work, our Smart Snippets™ feature makes it easy to reuse dynamic content blocks. A snippet can be any type of content you want to add to your blog more than once – a newsletter signup form, text, or a promotional banner – and you decide where in the post you’d like the snippet to show.
You can easily access this feature from the More dropdown in the top navigation of your DropInBlog account. To create a new one, just click on the Add Snippet button, and you’ll be directed to the snippet editor.
The Editor View looks like the post editor you use to create new blog posts. From here, you can add text, images, videos, and other elements. The Code View is where you’ll add code (e.g., embed code for forms).
The Snippet Location dropdown is where you’ll specify where you want your snippet to show. You can use automatic placement and add your reusable blocks before blog post content, for example. You also have the option to insert snippets manually using the post editor.
Just remember to activate and save your snippet, and instead of copying and pasting the same content over again, use Smart Snippets™ to add the same content to different pages in one breath.
Let Visitors Listen to Your Blog with Blog Voice AI™
DropInBlog has a built-in text-to-speech engine, called Blog Voice AI™. It improves your site’s accessibility, but it’s also a convenient way to consume content. Readers today have short attention spans, so giving them the option to listen to your blog is more likely to get their attention.
With 7.5 million blog posts published every day, you need a way to make your content stand out. Presenting your readers with both written and audio formats of your blog is one way of doing that.
Within your DropInBlog account, you can turn this feature on and off. Just open the Settings page, and look for the Blog Voice AI™ section.
If you decide to convert your written content to audio, you can customize AI-generated voices by adjusting the voice language, locale, and gender.
The result? Your readers can listen to your content like a podcast!
Embed Products into Your Blog Posts
According to the 80/20 rule, 80% of your content should inform and entertain your readers, while 20% of it can be used for promotion.
One of the ways to use that 20% is to inject products into your content, and with DropInBlog, you can do that easily.
Let’s say your online store sells sneakers. White ones. You can create a post about white sneaker cleaning techniques, and add white sneakers available in your store. To insert a product into your blog posts, all you have to do is click on the shopping bag icon at the top of the DropInBlog editor and select the products you want to add.
It’s as simple as that!
Enhance User Experience with ToCs, Instant Search, and Highlight to Share
Apart from the features mentioned above, DropInBlog offers even more tools to help you write engaging blog posts that grab and keep your readers’ attention.
Author profiles: The Authors feature lets you create comprehensive author bios and showcase their work on your blog. No need to create additional user accounts.
Table of contents: DropInBlog’s ToCs are automatically created when you add headings to your content. Using this feature, you can give your readers a sneak preview of your content and let them decide whether they’ll scroll down the page.
Highlight to Share: As the name suggests, this feature allows your readers to highlight any part of your content and easily share it via email and social media channels.
Instant Search: Adding a search bar to your blog is a great way to help your visitors explore content on your site. You can turn this feature on and off from the Settings page.
CTAs: A single-click CTA button will help you inspire your readers to take the desired action. Simply click on the CTA icon and customize the link, text, and style.
Comments: Using a commenting system, you give your readers a way to start a discussion around your posts. Our blogging tool supports Facebook and Disqus comments.
Boost Your Blog’s Engagement Rates with DropInBlog
That’s all we’ve prepared for this post. Now you know how to:
Make your content skimmable (paragraphs, bullet lists, images, videos).
Create reusable content with Smart Snippets™.
Turn on the Blog Voice AI™ text-to-speech feature.
Insert products into your content.
With these tools, you can write engaging blog posts that attract, retain, and convert readers.
If you still have questions about how any of the DropInBlog features work, please visit our support center or feel free to contact us.
Happy blogging!
